going vintage

'reducing soap' - and still available in modern day times!!
"Reduce any part of the body desired without affecting other parts. No dieting or exercising. Be as slim as you wish. Acts like magic in reducing double chin, abdomen, ungainly ankles, unbecoming wrists, arms and shoulders, large busts, or any superfluous fat on body."

"One to three cakes usually accomplish the purpose."

:) ok. anyone want three?

"This obesity soap (used like an ordinary soap) positively reduces fat without dieting or gymnastics. Absolutely harmless, never fails to reduce flesh when directions are followed."

Reduce flesh :D

I wonder what the directions are ... :)

more ads next page ... if you come across any that aren't here, please feel free to share them...

imagine, in this day and age, we put in ads and called excessive weight....  'fleshy people' or 'chubbies' or 'stout'  - goodness. We'd be slaughtered!
Even Weight Watchers has banned the use of the word *fat* on their forums.
Perhaps they should look back on some of these ....

"for girls and teens too chubby to fit into regular sizes" ... (wow!)

uhmmm wow - again! for a better start in life? wonder where the 'soda pop board of america' is now ...

Purchase "sanitised tape worms - jar packed! easy to swallow. no ill affects. no diet, no baths, no exercise, no danger! and that enemy that is shortening your life - FAT - will be banished from your life!"

oh, for the man ....

1956 -

Bonkorets. Oh so few choices back then wasn't there.

"When you have reduced your flesh to the desired weight, you can retain it.
You will not become stout again." :D

Open up this ad at full size and read it :) A very interesting read!

they changed from fat people to fleshy people? but the rest remains the same ...

"double chin, heavy abdomen, flabby cheeks and other disagreeable evidences of obesity are remedied speedily" :) disagreeable evidences? oh i DO love that!!

"It takes off the big stomach, gives the heart freedom, enables the lungs to expand naturally, and you will feel a hundred times better than the first day you try this wonderful home treatment."